Head of Marketing and Business Development 51 views

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We are looking for an experienced marketing professional to drive the strategic development of our sales channels – trade, partnership and consumer – and deliver the marketing plan to achieve our sales objective. Reporting to the Director of Marketing and Communications, you will be responsible for the day-to-day running of all marketing operations, building the presence and profile of Kynren and Eleven Arches in the North East, nationally and internationally, building relationships with the travel industry and developing programmes and packages to help us broaden the reach and appeal of Kynren to new and growing audiences. You will also work closely with the communities, councils, organisations and businesses in Bishop Auckland, County Durham and the North East to develop their collaboration with and support for Kynren.

Core Outputs & Responsibilities:

  • Contribute to the development of the overall marketing plan, working closely with colleagues
    and agencies to ensure its effective delivery
  • Manage the team on a day-to-day basis, providing guidance, support and leadership while
    encouraging individual members of the team to grow in confidence and stature
  • Create a trade strategy and delivery plan, identifying relevant tour operators and travel
    providers for whom the inclusion of Kynren in their group programmes presents a compelling
    proposition and commercial opportunity, negotiating a trade pricing structure and individual
    propositions as appropriate, organizing fam trips and providing partners with all assets and
    materials they require to promote Kynren, including any reciprocal web-based developments
    required to facilitate the partnerships
  • Work with tourist boards (eg Visit County Durham, Discover Durham) to identify and leverage
    marketing opportunities to promote Kynren as a compelling visitor attraction
  • Create a Partnership Programme which engages hotels, other visitor attractions and transport
    providers in the region in developing bundled packages which can be marketed collaboratively
  • Develop a Groups proposition and actively engage with tour operators and travel trade, attend
    trade shows
  • Identify opportunities with organisations and businesses in the North East to build awareness
    and drive ticket sales through the creation of bespoke propositions which can be promoted to
    internal staff or customers
  • Develop the corporate hospitality proposition and proactively market it to businesses and
    organisations
  • Scope out potential for sponsorship opportunities at Kynren, and if viable, create a programme
    to pitch these to relevant corporates
  • Oversee the delivery of trade and partnership marketing campaigns which encompass
    traditional, digital and social media, manage the media plan, CRM activity and development of
    creative assets required to support all activity
  • Maintain, manage and grow the trade contact database
  • Build relationships Bishop Auckland Town Council, the Town Team and independent businesses
    in the area to leverage opportunities for support and promotion of Kynren through their activity
    or assets
  • Work with Auckland Castle to explore and develop joint opportunities to promote Kynren in the
    context of the broader Auckland Project visitor proposition
  • Analyse and evaluate results of activity and return on investment using the findings to refine
    and optimise activity
  • Respond to ad hoc telephone and email enquiries as required
  • Be prepared to help in any way required to help to achieve Eleven Arches’ ambition

Skills, Experience and Personal Attributes:

  • Excellent people management skills and experience of managing a team to achieve full potential
  • First class presentation and interpersonal skills
  • Well-connected amongst the business communities of the North East, comfortable building
    networks
  • Commercial acumen and excellent negotiating skills
  • Strong written and verbal communication skills
  • Strong project management expertise with the ability to work to tight deadlines and multi-task
  • Able to develop, implement and evaluate marketing campaigns
  • Solution and results driven
  • Numerate and analytical, with a solid understanding of yield management
  • Excellent IT and numeracy skills
  • Personable, outgoing, confident personality
  • Pro-active and motivated self-starter with plenty of initiative and a ‘can-do’ attitude who is
    driven by greats results and happy managing own workload and time in a fast-moving and
    demanding environment
  • Background in marketing in a sales-focused environment, with track record of delivering against
    objectives
  • Prior experience in travel or attractions sales and marketing essential

How to apply

We offer a competitive salary and benefits package, commensurate with experience. To apply, send
your CV with a covering letter to recruitment@elevenarches.org

 

Please mention tourism-jobs.co.uk when applying for this job.

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Eleven Arches is the vision of philanthropist and investment manager, Jonathan Ruffer. Eleven Arches is one of two charities he has established in Bishop Auckland, the other being Auckland Castle Trust . Together, the aim of the charities is to establish Bishop Auckland as an international tourist destination, attracting visitors and investment which will contribute to the betterment of the area and empower the community.
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